Gough Heating & Air Conditioning in Rockford, IL

They say it takes 10,000 hours to master a skill. That means that if you work at it for 8 hours a day all 262 workdays of the year, it’ll take you just under five years to develop that mastery.

Now imagine how well you can master a craft if you keep at it for fifty years.

Here at Gough Heating and Air Conditioning, we’ve done just that. We’ve been working with heating, ventilation, and air conditioning (HVAC) systems for fifty-two years now, servicing furnaces, air cleaners, heat pumps, boilers, humidifiers and dehumidifiers, ducts, and all the other equipment that makes up your home’s HVAC system. That’s fifty-two years of hands-on experience, fifty-two years of staying on top of current industry trends, and fifty-two years of forming and maintaining positive bonds with the community through consistent top-notch service.

Keeping a business going for fifty years is no small feat, but we’re proud to say that throughout it we’ve continued to be owned and operated by the same family that planted the seed of our founding. And while we’ve always worked with heating and air conditioning equipment, a lot has changed in all those years and we’ve come a long way.

It all started with our founder, Dave W. Gough.

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Claiming Our Home

about-gough-heating-and-air-conditioningIt was the early 60s and Dave was working for the Ryan sheet metal company, housed in the very building we now occupy. In search of better things, Dave started working for an air conditioning and heating company where he could build up knowledge and skills, and eventually, he saw his chance and left to start his own company. Thus, in 1964, Gough Heating and Air Conditioning was founded and began this long and exciting journey we’re still on today.

At the time, there was a big housing boom going on, with lots of houses being built in new developments. Gough specialized in installing the ductwork and setting up the HVAC systems in these new homes, equipping them with all they needed for proper air regulation.

Of course, eventually the surge of new housing had to come to an end, and the number of new construction projects requiring a heating and air specialist to outfit newly-built homes began to dwindle. Sensing this shift, Gough responded by transitioning into a new focus on service and replacement, serving many of the same people whose homes we had worked on when they were first being built.

Gough was keeping abreast of the industry, our relationships with our customers were deepening, and we moved to our new location—the same facility where, years prior, Dave had worked for that sheet metal company. After so long, Dave had returned to the very place where his career in the construction industry had begun, only now, it wasn’t just a workplace for him, but rather a headquarters. Gough had found its home.

Gough Today

gough-heating-and-air-conditioning-teamIn 2005, after forty-one years of leading our company, Dave passed the torch to his son, David A. Gough, and we’re still going strong today. Over the years, Gough has continued to develop our methodology as technology improves and as our customers have come to rely on our dependable and comprehensive services.

Today, Gough sells, install, services, and replaces all HVAC components, including not only furnaces and air conditioners but also things like indoor air quality systems, mini split systems, zoning systems, and even in-floor heating.

But no matter what equipment we’re working on, our focus is always on providing you the assurance that our staff are knowledgeable and ready to give your home the personal attention it needs.

This combination of experience and personal attention means we’re able to offer a heightened degree of customization, planning and executing projects in the way that best suits your home. We even set up custom sheet metal and ductwork.

Many other service providers can’t deliver this sort of personal attention because they outgrow their scope, meaning they start trying to dabble in all sorts of different contracting work, spreading themselves thin and losing their ability to consistently deliver top-quality service along the way. But Gough has a defined focus on HVAC systems and has been immersed in learning about this equipment for decades, so we can always fulfill your unique needs to the fullest degree.

And because they’ve diffused their scope to the point where no one person can be an expert on all of it, some competitors have to employ sales personnel who exclusively make sales. But here at Gough, every member of our sales team is a trained technician with hands-on experience installing the products and performing the maintenance services that they sell.

Of course, it should come as no surprise that we’ve become experts in our field. Spend half a century developing and improving on any skillset, and you’ll end up pretty good at what you do.

That’s why Gough today is the premier HVAC service provider in the area—our customers recognize our technical know-how and unrivaled service, and we think that once you’ve consulted with our helpful technicians, you’ll think so too.

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